A Proven GROWTH PLAN to Scale Your Construction Business
Most "marketing agencies" sell you bits and pieces—a website, some SEO, maybe a few ads—but leave you with no clear path to actual business growth.
That’s why we created something different—a partnership-driven growth plan built specifically for construction companies, backed by our Foundation First Framework™.
Because you can’t scale a business that doesn’t look the part.
We take a partnership-driven approach that helps construction businesses generate leads, increase revenue, and scale predictably.
Why Most Marketing Agencies Fall Short
Many agencies offer one-off services that don’t connect to a larger strategy.
They build a website but don’t drive traffic to it.
They launch ads without optimizing for conversions.
They offer SEO but don’t track real business impact.
At H&A Marketing, we provide an end-to-end marketing system that grows your construction business in phases.
Our full-service, U.S.-based team of construction marketing specialists handles everything, ensuring clear communication and expertise in your industry.
For less than the cost of hiring a single full-time employee, you get an entire team of experts managing your website, SEO, ads, social media, and more—working together to bring you more leads and projects.
The Foundation First Framework™:
We grow your construction business in three clear phases — Build, Launch, and Scale — each designed to layer on top of the last.
Think of it like building a house: you wouldn’t start hanging drywall without pouring the slab.
Phase 1: Build
(Investment: $8.5K–$35K)
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Before you start generating leads, your business needs a professional, trustworthy online presence. Most construction websites are outdated, lack proper branding, and fail to convert visitors into leads.
A poor first impression will cost you projects before a client even reaches out.
In Phase 1, we create a high-performing website, branding, and visual assets that set you apart from the competition and establish credibility with potential clients.
What’s included in Phase 1:
Custom Website Design – A lead-generating website built for conversion, speed, and mobile optimization.
Branding & Logo Design – A strong, professional brand identity that makes your business memorable.
Professional Photo & Video – High-quality visuals of your projects to showcase your work.
Website Copywriting – Clear, compelling content designed to connect with your ideal customers.
Why This Matters:
If you don’t instantly communicate trust and professionalism, potential clients will move on to a competitor. We ensure your business looks the part and is positioned to convert leads from day one.Timeline: 4-8 weeks
Phase 2: LAUNCH
(Investment: $3.5K–$7.5K/month, excluding ad spend)
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A great website won’t do much if no one sees it. Once your foundation is built, we drive traffic and generate leads using proven digital marketing strategies.
Most construction companies waste money on marketing that isn’t tracked or optimized. Our approach ensures every dollar spent is used effectively to bring in qualified leads.
What’s included in Phase 2:
Google Ads & PPC Campaigns – Targeted ads that put you at the top of search results when potential clients are looking for your services.
SEO Optimization – Search engine strategies that improve your rankings and bring in organic leads.
Social Media Management – Engaging content to build trust and keep your business visible online.
Landing Page & Conversion Optimization – Ensuring that visitors turn into leads, not just traffic.
Why This Matters:
Most marketing agencies launch ad campaigns but don’t actively manage or refine them. We continuously optimize for performance, ensuring you’re not just spending money—you’re getting results.Timeline: Ongoing
Phase 3: SCALE
(Investment: $3.5K–$7.5K/month, excluding ad spend)
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Marketing is not a one-time effort. If you stop, your leads stop. In Phase 3, we focus on continuous improvement, tracking results, and scaling what works.
This phase ensures your SEO rankings improve, ad performance gets better, and your lead flow increases over time. We don’t just manage your marketing—we refine and grow it month after month.
What’s included in Phase 3:
Ongoing SEO & Content Marketing – Fresh content and technical SEO adjustments to keep rankings high.
Google Ads & Social Ad Optimization – Scaling campaigns and reducing cost per lead over time.
Performance Tracking & Reporting – Monthly reports that show exactly what’s working and where leads are coming from.
Full-Service Marketing Management – Social media, SEO, content creation, website updates, graphic design projects, and more.
Why This Matters:
After three months, we transition to a performance-based model, meaning we’re as motivated as you are to generate leads and grow your business. When you succeed, we succeed.Timeline: Ongoing
we doubled joas’s business.
Joas Borkholder, owner of American Builders Commercial Roofing, shares how working with us completely transformed his business.
In just a few months, he DOUBLED his revenue—and we’re just getting started.
From branding, website, and content to social media, SEO, and ads, we built a complete marketing system that delivers real results.
FAQs
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It’s our signature 3-phase process that prioritizes what matters most: credibility before traffic. Before we spend a single dollar on ads, we build a strong brand foundation — website, messaging, visuals, and trust signals — so every lead you get actually converts.
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If you run ads to a website that looks outdated or unprofessional, you’re paying for people to bounce.
Foundation First ensures your brand looks credible, your messaging is clear, and your business is built to convert traffic into real leads.
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We’re talking about:
A website that loads fast, looks premium, and speaks to your ideal client
Clear messaging that builds trust
Visuals that make you look like the #1 contractor in your area
Branding that positions you as the expert
Initial SEO setup so you’re findable and rank-ready
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We’ll audit your website, branding, and content completely for free. If it’s solid, we’ll build on it. If it needs work, we’ll show you exactly what’s missing — and why fixing it will directly impact your lead flow.
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Most agencies only provide one piece of the puzzle—just a website, just SEO, or just ads.
We offer an entire marketing system that works together to generate consistent leads.
We also specialize in construction marketing and have a deep understanding of the industry.
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Google Ads can start generating leads within the first month.
SEO takes longer but builds long-term, high-quality traffic and lead generation.
Branding and website improvements make an immediate impact on credibility and conversions, but their full effect compounds over time as more potential clients see and trust your business.
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Phase 1 (Build): One-time investment of $8.5K–$35K
Phase 2 (Launch): $3.5K–$7.5K/month + ad spend
Phase 3 (Scale): $3.5K–$7.5K/month + ad spend
For less than the cost of hiring one full-time employee, you get an entire team of U.S.-based specialists managing every part of your marketing.
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We track everything. You’ll get detailed reports showing exactly where your leads come from, how much you’re paying per lead, and how your business is growing.
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Every business starts at a different place, which is why our Growth Plan is flexible.
If you already have strong branding, a well-designed website, or professional visuals, we won’t make you redo what’s working.
Instead, we’ll evaluate what you have and determine if any minor updates or optimizations are needed.
If your website is solid but missing key lead-generation elements, we can optimize it instead of rebuilding from scratch.
If your branding is strong, we’ll ensure it’s used consistently across all marketing materials.
If you have high-quality photos and videos, we’ll integrate them into your campaigns and website.
Our goal is to build on what you already have while filling in the gaps to create a complete marketing system that drives results.
Harry Stanley iii
Harry is the Founder and Chief Marketing Officer at H&A Marketing—the driving force behind major growth for construction companies. Before co-launching Inspire Roofing, he led marketing for a solar company under the same leadership, helping generate $3.5M+ in the first year of their website launch. Now, as Co-Owner of Inspire, he combines high-level strategy with boots-on-the-ground action.
From SEO and social media to web design, ads, and content creation—Harry knows what gets results. His edge? Building custom, conversion-driven systems using his Foundation First Framework™ — so construction companies don’t just look legit… they GROW.
Meet Our Founders
Allyson Stanley
Ally is our Co-Founder with a background in English, a talent for web design, and a gift for words. While Harry sets the big-picture vision, Ally ensures every detail aligns and every message lands.
A seasoned copywriter and content strategist, she brings clarity, elegance, and strategy to every site and sentence. More than Harry’s business partner, she’s also his partner in life—raising a family while building a business rooted in quality and care.
Ready to Start Your Growth Plan?
This isn’t a retainer.
This isn’t a patchwork agency package.
This is YOUR GROWTH PARTNER.