A Proven GROWTH PLAN to Scale Your Construction Business
Most "marketing agencies" sell you bits and pieces—a website, some SEO, maybe a few ads—but leave you with no clear path to actual business growth.
We take a partnership-driven approach that helps construction businesses generate leads, increase revenue, and scale predictably.
Why Most Marketing Agencies Fall Short
Many agencies offer one-off services that don’t connect to a larger strategy.
They build a website but don’t drive traffic to it.
They launch ads without optimizing for conversions.
They offer SEO but don’t track real business impact.
At H&A Marketing, we provide an end-to-end marketing system that grows your construction business in phases.
Our full-service, U.S.-based team of construction marketing specialists handles everything, ensuring clear communication and expertise in your industry.
For less than the cost of hiring a single full-time employee, you get an entire team of experts managing your website, SEO, ads, social media, and more—working together to bring you more leads and projects.
HOW OUR construction growth plan WORKS:
We take a three-phase approach to construction marketing, ensuring every part of your business is positioned for success.
Each phase is built on the last, creating a scalable system that drives long-term business growth.
Phase 1: Build
(Investment: $8.5K–$35K)
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Before you start generating leads, your business needs a professional, trustworthy online presence. Most construction websites are outdated, lack proper branding, and fail to convert visitors into leads.
A poor first impression will cost you projects before a client even reaches out.
In Phase 1, we create a high-performing website, branding, and visual assets that set you apart from the competition and establish credibility with potential clients.
What’s included in Phase 1:
Custom Website Design – A lead-generating website built for conversion, speed, and mobile optimization.
Branding & Logo Design – A strong, professional brand identity that makes your business memorable.
Professional Photo & Video – High-quality visuals of your projects to showcase your work.
Website Copywriting – Clear, compelling content designed to connect with your ideal customers.
Why This Matters:
If you don’t instantly communicate trust and professionalism, potential clients will move on to a competitor. We ensure your business looks the part and is positioned to convert leads from day one.Timeline: 4-8 weeks
Phase 2: LAUNCH
(Investment: $3.5K–$7.5K/month, excluding ad spend)
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A great website won’t do much if no one sees it. Once your foundation is built, we drive traffic and generate leads using proven digital marketing strategies.
Most construction companies waste money on marketing that isn’t tracked or optimized. Our approach ensures every dollar spent is used effectively to bring in qualified leads.
What’s included in Phase 2:
Google Ads & PPC Campaigns – Targeted ads that put you at the top of search results when potential clients are looking for your services.
SEO Optimization – Search engine strategies that improve your rankings and bring in organic leads.
Social Media Management – Engaging content to build trust and keep your business visible online.
Landing Page & Conversion Optimization – Ensuring that visitors turn into leads, not just traffic.
Why This Matters:
Most marketing agencies launch ad campaigns but don’t actively manage or refine them. We continuously optimize for performance, ensuring you’re not just spending money—you’re getting results.Timeline: Ongoing
Phase 3: SCALE
(Investment: $3.5K–$7.5K/month, excluding ad spend)
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Marketing is not a one-time effort. If you stop, your leads stop. In Phase 3, we focus on continuous improvement, tracking results, and scaling what works.
This phase ensures your SEO rankings improve, ad performance gets better, and your lead flow increases over time. We don’t just manage your marketing—we refine and grow it month after month.
What’s included in Phase 3:
Ongoing SEO & Content Marketing – Fresh content and technical SEO adjustments to keep rankings high.
Google Ads & Social Ad Optimization – Scaling campaigns and reducing cost per lead over time.
Performance Tracking & Reporting – Monthly reports that show exactly what’s working and where leads are coming from.
Full-Service Marketing Management – Social media, SEO, content creation, website updates, graphic design projects, and more.
Why This Matters:
After three months, we transition to a performance-based model, meaning we’re as motivated as you are to generate leads and grow your business. When you succeed, we succeed.Timeline: Ongoing
we doubled joas’s business.
Joas Borkholder, owner of American Builders Commercial Roofing, shares how working with us completely transformed his business.
In just a few months, he DOUBLED his revenue—and we’re just getting started.
From branding, website, and content to social media, SEO, and ads, we built a complete marketing system that delivers real results.
FAQs
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Most agencies only provide one piece of the puzzle—just a website, just SEO, or just ads.
We offer an entire marketing system that works together to generate consistent leads.
We also specialize in construction marketing and have a deep understanding of the industry.
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Google Ads can start generating leads within the first month.
SEO takes longer but builds long-term, high-quality traffic and lead generation.
Branding and website improvements make an immediate impact on credibility and conversions, but their full effect compounds over time as more potential clients see and trust your business.
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Phase 1 (Build): One-time investment of $8.5K–$35K
Phase 2 (Launch): $3.5K–$7.5K/month + ad spend
Phase 3 (Scale): $3.5K–$7.5K/month + ad spend
For less than the cost of hiring one full-time employee, you get an entire team of U.S.-based specialists managing every part of your marketing.
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We track everything. You’ll get detailed reports showing exactly where your leads come from, how much you’re paying per lead, and how your business is growing.
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Every business starts at a different place, which is why our Growth Plan is flexible.
If you already have strong branding, a well-designed website, or professional visuals, we won’t make you redo what’s working.
Instead, we’ll evaluate what you have and determine if any minor updates or optimizations are needed.
If your website is solid but missing key lead-generation elements, we can optimize it instead of rebuilding from scratch.
If your branding is strong, we’ll ensure it’s used consistently across all marketing materials.
If you have high-quality photos and videos, we’ll integrate them into your campaigns and website.
Our goal is to build on what you already have while filling in the gaps to create a complete marketing system that drives results.
Hire CONSTRUCTION MARKETING EXPERTS!
Experience - Harry has personally built websites for businesses from $240 Million/year down to $100k/year in revenue. He knows what it takes to help a brand stand out from it’s competition online and grow using digital marketing!
Skill - Harry and Ally have spent the last 8 years perfecting their craft with web design & digital marketing. There is a specific formula that it takes to have a successful online brand, and Harry and Ally have it down to a science.
Passion - Both Harry & Ally love what they do - digital marketing for construction companies!
Allyson - Web Designer & Graphic Designer
Harry - Web Designer & Marketing Expert