Case Study: MBL Construction's Updated Website & Branding
At H&A Marketing, we pride ourselves on helping businesses in the construction industry build a strong online presence and brand identity.
One of our recent projects involved working with MBL Construction, a construction company based in San Diego, California. They approached us looking for a complete website redesign and a rebrand to better connect with their target market.
Here’s how we went about it…
Understanding the Client's Needs
MBL Construction, servicing all of Southern California, focuses on tenant improvement projects, primarily in restaurants. Their goal was to expand their reach, particularly among minority entrepreneurs within the Asian community,
They’d also like to venture into residential home construction and development projects.
To achieve these objectives, MBL Construction required a website that not only showcased past projects, but also reflected their values and processes.
During our initial meetings, we discussed the following key areas of focus:
Showcasing Expertise: MBL Construction wanted to highlight their extensive experience in the construction industry, particularly in restaurants.
Attracting New Clients: The company aimed to increase their visibility and attract new clients, including those from minority communities.
Professional Branding: MBL Construction sought a cohesive branding strategy that would a bit more modern. We started off by getting our ducks in a row here, as it would lay the foundation for everything else…
The Branding Transformation
Branding is a vital aspect of any business, especially in a competitive industry like construction. For MBL Construction, we focused on creating a strong and recognizable brand that would resonate with their target audience. The new logo design played a central role in this transformation.
Logo Design: The redesigned MBL Construction logo features a clean and modern look, incorporating elements that represent strength and stability—qualities essential in the construction industry. The use of a bold blue color conveys trustworthiness and reliability, while the red accent symbolizes energy and strength. The logo's design also subtly includes a construction frame, reinforcing the company's core business.
Brand Guide: To ensure consistent use of the new brand identity, we developed a comprehensive brand guide. This guide includes exact color codes, typography specifications, and guidelines on how to use the logo across various mediums. Consistency in branding is crucial for building recognition and trust, and this guide serves as a valuable resource for MBL Construction's marketing efforts.
Additional Branding Elements: We extended the branding to include a professional business card design and an email signature template. These elements help MBL Construction maintain a polished and cohesive appearance in all their communications.
The Website Redesign
The next phase of the project was the website redesign. The goal was to create a user-friendly and visually appealing website that effectively showcased MBL Construction's services and projects. Here's how we approached it:
User-Centric Design: Understanding that the website is often the first point of contact for potential clients, we focused on creating a site that was easy to navigate and provided all the necessary information at a glance. The layout is clean and organized, with clear calls to action that guide users to key sections, such as services, portfolio, and contact information.
Mobile Optimization: With more people accessing websites via mobile devices, ensuring that the site was fully responsive was a priority. The new MBL Construction website is optimized for mobile, providing a seamless experience regardless of the device used. This optimization not only improves user experience but also boosts the site's performance in search engine rankings.
Showcasing Projects: A major aspect of the website is the portfolio section, where MBL Construction can showcase their completed projects. High-quality images and detailed descriptions highlight the company's expertise and the quality of their work. This section serves as a testament to their capabilities and helps potential clients see the value in choosing MBL Construction for their projects.
SEO and Content Strategy: To increase the website's visibility and attract more organic traffic, we implemented a robust SEO strategy. This included optimizing the site's structure, using targeted keywords, and creating valuable content that addresses the needs and concerns of MBL Construction's target audience. By focusing on SEO, we aim to position MBL Construction as a leader in the construction industry and drive more qualified leads to the site.
The Results and Client Feedback
The revamped website and branding strategy have positioned MBL Construction for growth and success! The new website not only looks professional but also functions as an effective tool for attracting and converting potential clients. The updated branding has given MBL Construction a fresh and modern image that resonates with their target audience.
MBL Construction's team expressed their satisfaction with the project, highlighting the ease of use of the new website. They appreciated our collaborative approach and effort we put into understanding their vision.
Looking Ahead
As MBL Construction continues to grow, we remain committed to supporting their marketing needs. We're excited to see how the new website and branding will help them achieve their business objectives, including expanding into new markets.
At H&A Marketing, we believe in the power of a strong brand and a well-designed website.
This project with MBL Construction is a testament to our dedication to helping construction businesses succeed.
If you're looking to elevate your brand and online presence, we're here to help.
Contact us today and let's start building!
