Case Study: American Builders' Updated Website & Branding
When American Builders, a commercial roofing business, approached us, they wanted more than just a modern website—they wanted to share their values of faith, patriotism, and a commitment to building a stronger America.
We were excited to take on this challenge, crafting a bold new identity that truly reflects their mission and expertise.
Here's how we transformed their digital presence into a powerful tool for growth…
Understanding the Client's Needs
American Builders, known for their high-quality commercial roofing services, needed a website that showcased their work and values.
Their goals for the project included:
Highlighting Expertise: American Builders wanted a platform that emphasized their extensive experience in the commercial roofing sector. They specifically wanted a portfolio page that showcased past client transformations.
Sharing Their Values: They aimed to express their faith, patriotism, and dedication to making a stronger America, appealing to clients who share these values.
Modernizing Their Image: A fresh branding approach was necessary to present a modern and trustworthy image to potential clients. They wanted a logo that screamed, “We love our country.”
The Branding Refresh
Before doing any website design work, we had to nail down the branding.
Branding is crucial in differentiating a business in a competitive market.
For American Builders, we aimed to create a brand identity that was both bold and approachable, resonating with their target audience in the commercial roofing sector.
Logo Design: The new logo for American Builders embodies the company's values. Featuring a bold blue and red color scheme, the logo incorporates elements that reflect American patriotism, such as stars and stripes, while the stylized roof symbolizes their expertise in commercial roofing.
The circular design suggests unity and strength, conveying a sense of reliability.
This logo not only stands out visually but also resonates deeply with their target audience, who share their commitment to faith and a stronger America.
Brand Guide: To maintain consistency across all platforms, we developed a detailed brand guide. This guide includes specific color codes, typography, and guidelines on logo usage. It serves as a reference for American Builders, ensuring that all marketing materials align with their brand identity.
Additional Branding Elements: We also provided a business card design, social media templates, and email signature templates, helping American Builders maintain a cohesive look in all their communications.
The Website Redesign
The American Builders website underwent a comprehensive redesign, focusing on both visual appeal and functional efficiency. Key elements of the new design include:
Custom Design Elements: We created custom design elements to match the American Builders logo, including star icons and branded before-and-after photo galleries. These elements helped to create a cohesive look, enhancing brand recognition across the site.
In-Depth Copywriting: We crafted detailed copy that covered various aspects of their services, including roof restoration, repairs, replacements, and the differences between these services (see below). We also highlighted their partnership with Conklin, their trusted provider of roofing products.
Incorporating Patriotic Photography: To resonate with their brand values, we used patriotic imagery throughout the site. This included photos of American flags on commercial roofs and other subtle nods to patriotism.
Strategic Use of Color: The color scheme was carefully chosen, with a focus on balance and visual appeal. We used red sparingly, employing it as an accent color to draw attention to key areas like calls-to-action and important information. This ensured the site remained professional and not overly vibrant, aligning with their brand's trustworthy and more serious tone.
Mobile and SEO-Friendly Design: We optimized the site for mobile devices, ensuring a seamless experience for users on smartphones and tablets. The site was also built with SEO best practices in mind, incorporating relevant keywords and metadata to improve search engine visibility and attract more organic traffic.
This redesign not only enhanced the aesthetic appeal of the website but also made it a powerful tool for generating leads and communicating the company's values and expertise. The new site effectively showcases American Builders' dedication to quality work and patriotic spirit, making it a standout in the commercial roofing industry.
The Results and Client Feedback
The team at American Builders expressed their satisfaction with the project, noting the positive feedback they've received from clients and partners! They appreciated our collaborative approach and the effort we put into understanding their vision and goals.
Looking Ahead
As American Builders continues to grow, we remain committed to supporting their marketing needs.
We're excited to see how the new website and branding will help them expand their client base and strengthen their position in the commercial roofing industry.
At H&A Marketing, we believe in the power of a strong brand and a well-designed website.
This project with American Builders is a testament to our dedication to helping construction businesses succeed.
If you're looking to elevate your brand and online presence, we're here to help. Contact us today and let's start building your success story!
