Case Study: MCG Homes’ Updated Website
At H&A Marketing, we understand that a website is more than just an online presence—it's an extension of a company's brand and values.
Our recent project with MCG Homes, a turn-key construction company based in Amelia Island, Florida, exemplifies this philosophy.
MCG Homes specializes in home building and remodeling, offering a seamless process from start to finish.
We set out to redesign their website with a focus on showcasing their comprehensive services, extensive portfolio, and luxurious aesthetic.
Deep Dive into MCG Homes' Process and Content
To accurately represent MCG Homes' expertise and unique approach, we dug deep into their building process, frequently asked questions (FAQs), and overall web copy. Our goal was to create content that clearly communicates their commitment to making the building process hassle-free for their clients.
This involved detailed descriptions of their services, clear explanations of the steps involved in home building and remodeling, and comprehensive answers to common client questions.
The updated content not only enhances user understanding but also builds trust by providing helpful information.
A Massive and Accessible Portfolio
One of the standout features of MCG Homes' new website is the extensive portfolio. With over 20 remodeling projects alone, showcasing this work in an organized and accessible manner was essential.
We implemented a creative navigation system with buttons that allow users to quickly jump to specific sections, making it easy to find projects of interest.
This intuitive design ensures that potential clients can efficiently browse through MCG Homes' extensive work, appreciating the quality of their projects.
A Modern, Luxurious Aesthetic
The visual design of the website plays a crucial role in conveying MCG Homes' brand. We chose a color palette of orange, white, blue, and gray to create a modern and luxurious look. The combination of these colors not only aligns with contemporary design trends but also reflects the high-end quality of MCG Homes' work.
The use of white space enhances readability and elegance, while the bold accents of orange and blue add a vibrant touch.
This cohesive visual theme helps to position MCG Homes as a leader in the luxury construction and remodeling market.
Check out MCG Homes’ website here!
Conclusion
The redesigned website for MCG Homes is more than just a digital facelift; it's a comprehensive tool that showcases their expertise, extensive portfolio, and luxurious aesthetic.
By delving deep into their process and content, creating a user-friendly portfolio navigation, and employing a sophisticated color scheme, we've crafted a website that truly reflects MCG Homes' brand.
If you're ready to transform your website and showcase your business, contact H&A Marketing today and let's start building!
