Case Study: Jester Associates' Updated Website (and Logo Refresh)
When Jester Associates approached us at H&A Marketing, they had a clear vision for their online presence but lacked the modern web infrastructure to match their goals.
As a manufacturer's representative specializing in everything from commercial doors to aluminum storefronts, their target audience is vast and varied, ranging from commercial door dealers to large institutions like universities and hospitals.
They needed a website that could communicate their services effectively and showcase their expertise across multiple industries.
A Website with Their Audience in Mind
The main focus for Jester Associates was creating a site that was professional, easy to navigate, and highly informative.
With so many types of clients – from engineers to architects – they required clear sections that broke down their product offerings while highlighting the value they bring to each market.
We developed a clean, intuitive layout that helps users quickly find the information they need, whether they're exploring Jester's product lines or looking to contact the team.
We also ensured that their new site was built for performance. It’s fully responsive, optimized for speed, and SEO-friendly, giving Jester Associates the competitive edge they need online.
A Simple Refresh for a Legacy Brand
Jester Associates didn’t come to us for a full rebrand – they had an older logo that held sentimental and professional significance.
However, the files they had were not high-quality, making them difficult to use for modern applications. They also wanted to “modernize” the logo a bit.
Instead of reinventing the wheel, we gave the logo a simple refresh, cleaning up the lines and going with a more modern color and font (see the transformation below). We included a variation for their consulting side of the business, as well.
This subtle update allows Jester Associates to maintain the legacy of their brand while stepping into the future with a stronger visual identity.
Wrapping Up
At H&A Marketing, we’re all about making sure our construction clients get exactly what they need. For Jester Associates, that meant delivering a streamlined website and just a refreshed logo.
Ready to elevate your online presence like Jester Associates? Reach out to H&A Marketing today to get started!