Case Study: Key West & Hilton Head Builders' Website Design
At H&A Marketing, we specialize in helping businesses build strong, cohesive brands that resonate with their target audience.
When the owner of both Key West Builders and Hilton Head Builders came to us, he had a clear vision: Create two websites for his companies that reflected the quality of their work while maintaining a consistent, unified brand.
With two companies operating in distinct coastal regions, the challenge was to create a cohesive online presence while celebrating the unique qualities of each location.
Showcasing Craftsmanship in Beautiful Areas
Key West Builders and Hilton Head Builders have earned their reputation for building beautiful, high-quality homes and structures. Whether it’s the vibrant, tropical energy of Key West or the laid-back luxury of Hilton Head, their work reflects the beauty and character of these locations. To do justice to their impressive portfolios, we designed websites that highlighted their craftsmanship through stunning visuals, high-quality images, and detailed project descriptions.
Potential clients visiting either website can easily explore their extensive work of custom-built homes. We made sure to showcase their expertise in creating beautiful, functional spaces that reflect the natural surroundings of each location.
Here are some examples of their work:
Unified, Matching Websites for Consistent Branding
The owner of both Key West Builders and Hilton Head Builders wanted the websites to feel unified, despite the geographical differences between the two locations.
He wanted potential clients to immediately recognize that the two companies shared the same ownership and commitment to quality, while still maintaining a local connection in each region.
To achieve this, we designed two cohesive, matching websites with the same layout, branding, and design elements. This consistency not only helps strengthen the brand across both companies but also provides a seamless user experience for anyone browsing either site. Whether a client is based in Key West or Hilton Head, they get the same high-quality impression of the company and its work.
Performance-Driven Design and Functionality
Both websites were built to perform. With responsive design, fast load times, and SEO optimization, we made sure that Key West Builders and Hilton Head Builders rank well in search engines while providing an exceptional user experience. The sites are mobile-friendly, easy to navigate, and optimized to showcase the company’s stunning work in the best possible light.
Local Focus with Unified Branding
While the two websites share the same design framework, we also tailored the content and visuals to reflect the local flavor of each area. Key West Builders’ site’s copywriting exudes the vibrant, tropical charm of the Florida Keys. Hilton Head Builders’ site’s copy embraces the serene, coastal elegance of South Carolina’s Lowcountry.
This balance of localized content and consistent branding helps each company connect with its local audience while reinforcing the shared ownership and vision behind both businesses.
Bringing It All Together
At H&A Marketing, we understand how important it is to create a cohesive brand, especially when operating multiple businesses under one ownership. By designing two matching websites for Key West Builders and Hilton Head Builders, we were able to help our client achieve his goal of presenting a unified brand that reflects the quality and craftsmanship of both companies.
If you’re looking for a marketing agency that can help you create a consistent, professional brand for your business—whether you have one location or multiple—reach out to H&A Marketing today. We’re here to help your business stand out and grow, no matter where it’s based.
