Case Study: Doors By Design’s Updated Website & Branding
At H&A Marketing, we specialize in creating websites and brand identities that capture the essence of our clients’ businesses while driving results.
One of our standout projects this past year was working with Doors By Design, a custom iron door supplier, to revamp their website and refine their overall branding. This case study outlines how we built a visually compelling website and developed a new logo that perfectly encapsulates their elegant yet durable product line.
The Challenge
Doors By Design sought a complete online transformation. Their goal was twofold: to build a modern website that showcased their custom iron doors and to create a sophisticated new logo and branding that would elevate their presence in the luxury home market. They wanted their branding to speak to both homeowners and architects, offering a timeless yet striking image.
We took on the challenge of crafting a digital experience that reflected the quality of their craftsmanship while ensuring the website and branding conveyed luxury, durability, and customization.
Our Approach
Branding and Logo Design
The first step in our process was a complete overhaul of their branding, starting with their logo. We worked closely with Doors By Design to develop a logo that would symbolize their craftsmanship and unique product offerings. The final design, as seen below, incorporates clean, modern typography alongside a detailed iron door design. The bold, structured look of the “D” communicates both strength and elegance—a perfect representation of the company's products.
The new branding elements gave Doors By Design a fresh, professional look that would carry over seamlessly across their website, marketing materials, and social media. The deep green color palette adds a touch of luxury and sophistication, positioning their brand in the high-end market segment they wanted to target.
Website Design
When designing the website, we focused on creating an intuitive and efficient browsing experience to handle the extensive portfolio of doors offered by Doors By Design. With hundreds of doors in their collection, we knew navigation and organization were key to ensuring potential customers could easily find what they were looking for. Our approach included several important features:
Streamlined Navigation: To make it easy for users to browse the vast portfolio, we implemented buttons that allow quick access to different door sections. These buttons serve as shortcuts for visitors to jump directly to categories such as Single Doors or Double Doors, reducing the time it takes to explore their options.
Portfolio Organization by Door Type: We organized the portfolio into three main categories: Iron, Wood, and Stock doors. This structure simplified the user journey by allowing visitors to immediately narrow down their search based on their specific needs or preferences, ensuring a more efficient and enjoyable experience.
Clear Custom Door Ordering Process: In addition to showcasing the products, we laid out the step-by-step process for ordering a custom door. This section details everything from the initial consultation to design approvals and final delivery. By providing this clear roadmap, we helped eliminate any confusion about how to commission a custom door, ensuring a smooth experience for potential customers.
COPYWRITING
In addition to the visual design, we crafted copy that struck the right balance between luxury and practicality. Our copy emphasized key product benefits, such as the customization process and the superior craftsmanship that went into each iron door. We also highlighted common FAQs to address customer concerns and provide clear information, helping to build trust and credibility with potential clients.
The Results
The combination of a striking new logo, cohesive branding, and a high-performing website has made a significant impact for Doors By Design. Not only does their online presence now reflect the sophistication of their products, but it has also resulted in increased traffic and customer inquiries.
The new website, paired with their redefined brand identity, has positioned Doors By Design as a top-tier supplier in the custom iron door industry. Their fresh logo and cohesive brand strategy give them a professional, polished look that has helped them stand out in a competitive market.
Final Thoughts
At H&A Marketing, we believe that great design and branding are at the heart of every successful business. Doors By Design is a perfect example of how the right combination of website design and strategic branding can elevate a business and help it achieve new levels of success.
